Hovey Williams attorneys prepare, file, and handle various types of U.S. and foreign trademark applications. We manage trademark portfolios, assist in licensing efforts, and deal with the nuances of trademark issues in social media and in other online channels. We actively represent plaintiffs to enforce trademarks in litigation, as well as defendants that have been accused of infringement.

Should I do a trademark search?

Yes, a trademark search must be conducted before attempting to file a trademark. Because a word, design, phrase, symbol, or anything else you wish to use as a trademark must be distinctive and used to promote goods or services, our team will conduct various levels of trademark searches to determine if any prior trademarks or trade names may conflict with your ability to use or register a trademark.

We also help our international clients navigate the complexities of global intellectual property law. Companies conducting business outside of the U.S. must be aware of international trademark protections in order not to impinge on a trademark registered by a foreign entity, and to protect their own trademarks in global markets.

Trademark enforcement issues

Whether a trademark owner or an infringement defendant, we understand that clients want specialized advice that is focused on the best possible outcome for their circumstances and business objectives. We counsel clients regarding the different strategic options that they may have in protecting their brands, which often make litigation unnecessary. We work to resolve these disputes efficiently and cost-effectively.